Publicity Tip #91 ~
As a first-time author you might find yourself quite enthusiastic about doing guest blogs on topics you love (and finding a way to weave in mention of your book) to help publicize your new book while still keeping your budget in check. What you need to make sure of is that you don’t just walk into anyone’s house (blog) to take advantage of their “open door” policy: guest blogs, reviews, interviews, book spotlights, etc. You need to canvas the neighbourhood to make sure it’s the right fit for you and your family (of books).
I spent a lot of time in my early days finding awesome “general” blogs that had a great following according to Alexa.com. The problem was, I needed to spend a little more time checking out the real estate before buying in. Regardless of whether or not the “owner” said “all are welcome”, those nosy neighbours who like to pass on the gossip (good for getting the word out about your book) don’t tend to be quite as varied as you might think.
I recently found a wonderful blog run by a fabulous older woman who has lived an eclectic life, travelled, been involved in a wide variety professions and loves helping fellow authors: Smorgasbord – Variety is the Spice of Life with Sally G. Cronin. Helpful social media back-scratching is her main montra but she enjoys sharing her blog (online home) with any author who is interested in sharing similar likes in guest posts and spotlighting 5 star reviews to help herald your good fortune.
The thing is, as great as all this sounds, I don’t think (now I don’t know for sure but past experience dictates this reaction) that sci-fi/fantasy or horror writers would find this a good fit – a productive use of their time. Sally’s wondrous site, I think, would best benefit general fiction, women’s fiction, how-to’s and other similar genres.
So, if you happen to fall into one of those categories (or a similar one) then this would be the perfect house to drop in on… just be sure to call ahead (send Sally an email) and the door will always be open.