Publicity Tip #31 What Part Do Your Public Appearances Play? Having a book launch party and signing a few books at your local books store should not be the end of your public appearances. It’s quite the opposite in fact… Read More ›
book publicity
Author Platforms & Portfolios Pt. 2
Publicity Tip #30 How Your Genre or Niche Market Plays a Part~ One of the most important facets about platform building is understanding your target audience. If you’ve read an earlier Writerly Rant of mine, you’ll know that “everyone will… Read More ›
Author Platforms & Portfolios Pt. 1
Publicity Tip #29 Do You Need An Author Platform? ~ Whether you’ve been researching the industry for a while or just started you’ve likely come across the idea of Author Branding and an Author Platform and you’re wondering if this… Read More ›
Social Media – The Organization Channel
Publicity Tip #28 Is Hootsuite Right For You? Okay, so you’re either ready to dive into this crazy world of publicizing through social media or you’ve already started and you’re finding it difficult or frustrating to go to each site… Read More ›
BookBub Insight
Publicity Tip #26 When do you pay for marketing as opposed to riding the coat-tales of free publicity? The free publicity options available to authors sound like the best way to go to spread word about your new book. However,… Read More ›
Never Say Never
Publicity Tip #24 Knowing Your Rights~ Rumor has it that self-published books cannot be sold on the shelves of big name book stores or bought by libraries. This is a lie. Whether you self-publish with a print-on-demand distributor or a… Read More ›
Raising Eyebrows & Author Awareness
Writerly Rant #23 Forget the Noise by Mikael Carlson, Author. It’s been a while since I have had the opportunity to rant. After enjoying my holidays, I went straight to getting the sequel to my first novel ready for my… Read More ›
Don’t Cover Me Up!
Publicity Tip #21 Guidelines for Cover Creation ~ A cover needs to: 1) Draw the eye from a distance: Primary colors and recognizable shapes are very useful here. 2) Convey a sense of what the story is about: Make the… Read More ›
Practical Application
Publicity Tip #20 A Case Study For Kickstarter ~ I first mentioned Kickstarter in Publicity Tip #4 when I let everyone know about the book version CrowdScribed. But CrowdScribed works on a slightly different platform than Kickstarter and I want… Read More ›
The Canadian Literary Scene
Publicity Tip #18 Know thy market well… In a recent conversation with Literary Agent Sam Hiyate of The Rights Factory, I learned a lot about the Canadian Book market. The DL – if you’re a genre writer you will be… Read More ›
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