Publicity Tip #34 Don’t be Overwhelmed by Your Marketing Options – Be Strategic Marketing yourself is your author platform. What makes you stand out from a crowd (and get recognized by your target audience) are your marketing techniques, both personal… Read More ›
Publicity Tip #33 Are You Making the Most of Your Connectivity? Word of mouth has been and always will be the most effective way to get people interested in what you have to sell – your writing. You might be… Read More ›
How Important is Your Writing Portfolio? This is a frequently asked question by new and aspiring writers and as with everything in this business the answer is not black and white. The simple answer is very important. The honest answer… Read More ›
Publicity Tip #30 How Your Genre or Niche Market Plays a Part~ One of the most important facets about platform building is understanding your target audience. If you’ve read an earlier Writerly Rant of mine, you’ll know that “everyone will… Read More ›
Publicity Tip #29 Do You Need An Author Platform? ~ Whether you’ve been researching the industry for a while or just started you’ve likely come across the idea of Author Branding and an Author Platform and you’re wondering if this… Read More ›
Publicity Tip #27 Website & Email Attribution – How important is it to make the right impression? Many new and emerging authors use ‘free-attribution’ sites for their website domain names or email addresses. While this may be cost-effective, it is… Read More ›
Publicity Tip #26 When do you pay for marketing as opposed to riding the coat-tales of free publicity? The free publicity options available to authors sound like the best way to go to spread word about your new book. However,… Read More ›
Publicity Tip #25 The Blog Hop – A Virtual Marketing Dance ~ As you may have noticed, this is an unusual post for Monday morning. I’m flipping my editing and publicity tips this week as I’ve been invited to take… Read More ›
Publicity Tip #24 Knowing Your Rights~ Rumor has it that self-published books cannot be sold on the shelves of big name book stores or bought by libraries. This is a lie. Whether you self-publish with a print-on-demand distributor or a… Read More ›
Publicity Tip #23 Don’t limit your in-person sales to “cash only.” Have you seen or heard of SQUARE UP? It’s that tiny white square that small business owners use on hand-held devices like cell phones and tablets. It allows customers… Read More ›
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