It’s all about the numbers game. As an author we want to reach as wide a market as possible to sell more books to more people – those of us who’ve chosen to attempt to get paid for our writing that is.
So we scrimp and save to hire the right cover designer, the best editor (we can afford), buy a table-sized poster and a book trailer to help sell that hundred print copies we ordered of our book… and then the cash – our budget – runs out.
In a perfect world (or quasi-perfect for an Indie Author anyway) we’d still have a couple hundred left over for publicity – that might entail hiring a company to do a blog tour and enough money to allow us to mail out those giveaway copies of our books done via Goodreads and rafflecopter.
But when it comes to hiring a publicist, most DIYers put their fist down. NO! we say. I can do it myself.
… and then we get caught in the web of the internet spending valuable writing time publicizing ourselves as best we can.
There’s nothing wrong with publicizing by yourself – however, you need to realize where your strengths are. Often, spending $200 on a ‘real live’ book publicist (for each new book) will give you that leg-up you’re looking for. In fact, I would highly suggest that you keep doing what you’re most comfortable with via DIY Marketing and use your publicist to reach those places you can’t.
Then comes the question, “How do I know I’ll see a return for my investment in this person?”
The answer, “You don’t.”
I know. That sucks, but I still think it’s important to hire one for a short time… and that means doing your research. Whenever I attend workshops or conferences or chat in a group on LinkedIn I’m looking for the right people to connect with.
I’ve recently found a local woman who specializes in Speculative Fiction, who’s track record is currently at 85% effectiveness. Her testimonials are top-notch and she works with presses of all sizes (Indie, small, & large). She’s also willing to tailor her services to meet your needs and stay within your budget.
I feel like I’ve hit the jackpot!
So, now it’s time to save.
I know that I’m going to learn a lot by asking questions and watching what she does. Then, the next time I’m interested in hiring her (for my next release), I’ll be able to do some of those more simple tasks myself and I can hire her for strategic marketing purposes… and as long as I’m gaining followers and making enough sales to cover her expense –
I think it’s worth it to have her on my team 🙂