Publicity Tip #110 ~
I’ve touched on offering your books and other smaller compilations for free to help you gain followers and build your email list. Today I’d like to talk about how you can be selling yourself for free and still earn from the experience 😉
Many authors are fairly introverted by nature, but regardless of how we handle ourselves in public, we’re all pretty passionate about writing and at least one other topic. If you can work up the nerve to host a free lecture or workshop at various venues within an hour’s drive of where you live, you are likely to draw in interested fellow authors and/or readers (depending on your subject matter) – regardless, those who will attend will share your passion.
Now, you can start small with 6-10 people ‘chatting’ with you about your topic of choice (and it should be a topic touched on in your book) at your local library (they often offer rooms for free if you’re not charging the public), and then build up to speaking on a panel at a nearby writers’ conference. Regardless of the size and location of your venue, bring along your books, bookmarks, business cards, etc. and set yourself up a nice little display space to advertise your book.
You won’t always make a sale, but you might just gain another follower on your mailing list who will buy book 2. This is a low-cost (mostly just your time and gas money) publicity option that many writers slough-off because they don’t think anyone would come to hear what they have to say… or you don’t think you know enough to talk for an hour on your topic of choice. I say, if you had the tenacity to get out there and get yourself published, you know enough to sit and chat with a small group of people who have a similar liking for that topic.
You can do it – I know you can. You just need to believe in yourself and throw caution to the wind.