Chris is a wise Ape. One of the best ways to keep the public (and thus your audience) in the know and finding out about you and your books is by staying active in the online media circuit. Take it from the Big Guy – he knows. But what you need to realize is branching out beyond your own blog/website on a regular basis and doing ‘guest spots’ on industry or target audience blogs is what will help people remember you. So give The Story Reading Ape a try, if you haven’t already, and remember to keep in touch and keep your eyes open for other blogging opportunities too!