What we write on the back of our books and in our press releases is sales and marketing text. Rarely are authors also great sales-people and that means having to study up on saying the right thing.
Knowing your genre is definitely the first step, in my book.
I found a great little 7 point article at Books Go Social Book Marketing Blog titled:
If you’re getting ready to put one together for your book or you’re wondering why sales are slow, consider the points Laurence O’Bryan makes – maybe it’s not your front cover that needs some TLC, maybe it’s the back one 😉