Publicity Tip #47 ~ If you’re an avid reader with a penchant for social media or an author trying to gain a following, you’ve either heard of Goodreads or belong to the rapidly expanding platform. Goodreads has a variety of… Read More ›
marketing
Marketing & Publishing Traditionally
Publicity Tip #44 What is the secret of success for those multimillion dollar publishing contracts and viral sales in, well, any genre? You’d be surprised at the answer. After speaking with several authors, who publish with small and large presses,… Read More ›
Merchandising – Making Money Beyond Your Book
~ Publicity Tip #41 Your book is done and you can’t wait to start making royalties on internet & store sales or by selling it in person to earn that extra dollar per copy or so. But there are other… Read More ›
The Journey of an E-Book Cover Design
Sometimes the best way to understand the evolution and creation of something is to see it for yourself. I have been stressing over a simple series of e-book covers for my Lost Chapter teasers. These are theoretical “chapters” in the… Read More ›
Author Platforms & Portfolio’s Pt.6
Publicity Tip #34 Don’t be Overwhelmed by Your Marketing Options – Be Strategic Marketing yourself is your author platform. What makes you stand out from a crowd (and get recognized by your target audience) are your marketing techniques, both personal… Read More ›
Author Platforms & Portfolios Pt. 2
Publicity Tip #30 How Your Genre or Niche Market Plays a Part~ One of the most important facets about platform building is understanding your target audience. If you’ve read an earlier Writerly Rant of mine, you’ll know that “everyone will… Read More ›
BookBub Insight
Publicity Tip #26 When do you pay for marketing as opposed to riding the coat-tales of free publicity? The free publicity options available to authors sound like the best way to go to spread word about your new book. However,… Read More ›
Branching Out & Getting Creative
Publicity Tip #12 Don’t Be Afraid to Try New Things: Pt. 1 – When you’re in the middle of launching a book, the last thing you want to do is try something new. However, by pushing the envelope or considering… Read More ›
A Common Misconception
Publicity Tip #11 Know Your Target Reader – Sure, this sounds obvious but in a recent conversation with an new author, when I asked what her niche or target market was the reply surprised me. “Everyone.” I didn’t take her… Read More ›
Breaking into Book Clubs
Publicity Tip #10 – A great way to encourage readers to buy your book is by offering both it and yourself to book clubs. However, getting on the right book club lists or even knowing where to start can be… Read More ›
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