Publicity Tip #53 ~
Some of the best selling genres right now just happen to be mystery, romance, YA, and New Adult. While it’s difficult to find a “mystery” specific blog tour PR Company (you’ll be able to look to those tour specialists who deal with all genres) the other three focuses mean you get to pick and choose among the vast offerings out there.
Below, you’ll find three options to consider as you begin your publicity and marketing journey. Hopefully these choices will help you to better understand what to look for in your own searches and be able to find the best possible company.
This is a well documented, professionally respected and dedicated company. While they specify YA and New Adult in all genres as their area of specialty and focus, I know of several romance writers they’ve taken on to great success. Their banner graphics are exceptional and eye-catching, they’re very organized and professional making this process virtually stress free. Their reach is broad and their testimonials are above-par. While there services are wide and varied depending on your needs the actual blog tours offered beyond 1 week are a bit pricy for first timers. From $40 cover reveals to $70 review blog connection to the ultimate 4 week virtual blog tour at $280 you can be assured that you’re considered a priority and will received your money’s worth of public relations outreach and support.
This gal does, well, romance: YA, New Adult, Contemporary, some paranormal, erotica, women’s fiction, historical… basically if you can name it she’ll consider it. While her pricing is very realistic for anyone working on a tight budget ($10 – $120 for a variety of marketing options) it is a small business that schedules 3 months in advance and books up fast. If you feel this is the perfect option for you, I’d make an inquiry immediately, check on the waiting period, see if there’s a waiting list and then keep my fingers crossed. Generally organizers in this situation will let you know when they will be opening up a new block of time and you can be ready to pounce.
While this is a relatively “young” company the tour agent has amazing credentials and connections. The testimonials for her services are great and the product is exceptional. She offers free cover reveals and her other services range from $30/$40 for book blitzes and review querying to $50 – $200 for blog tours that will meet a number of different purposes and needs.
If you find a virtual book touring company in your own searches that I haven’t mentioned yet and you’d like to share your fantastic find, please let me know about it in the comments below.
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