Beware of Branding ~
Kleenex instead of Tissue
Coke instead of Cola
Tupperware instead of Plastic Container
Kool Aid instead of Drink Mix
You get the idea. The problem is, this casual naming of items creeps into our writing sometimes and that’s no good.
We can get sued.
I’m not kidding. The big brand-names we bandy about without a second thought are copyrighted. That means, if we try to publish a manuscript with one or more of these names mentioned – even in casual dialogue – without the express permission of the company, we can be sued.
We’re poor, struggling writers to begin with, the last thing we need is a lawsuit on our hands for a simple mistake. So be especially careful when you edit: look for those sneaky brand-names that could literally make or break you as an author and swap them out for their generic identifier instead… or make up a name of your own that gets the same idea across.